Autism Awareness Week Branding

I was commissioned by Syngenta UK to design a bold new brand and set of posters to raise awareness of Autism on campus during Autism Awareness Week (27th March – 2nd April). This visual identity celebrates individuality and inclusion through vibrant, expressive design.

Project type: Branding & Poster Design
Role: Lead Designer
Key objectives: Build an inclusive brand and create eye-catching posters that raise awareness of Autism and encourage campus engagement.

Rainbow infinity logo for Autism Awareness Week

Overview

Problem: Syngenta needed a clear, expressive brand to support their Autism Awareness Week campaign and better educate staff and visitors about what Autism can feel like.

Outcome: I developed a colourful, inclusive brand identity and designed five unique posters to reflect the internal experiences of autistic people, encouraging empathy and deeper understanding within the workplace.

The Challenge

The main goal was to create visuals that highlighted the diversity of autistic experiences. The branding had to balance professionalism and emotional impact while staying accessible and respectful. A key challenge was expressing complex internal feelings through minimal poster designs.

The Goals

  • Create an inclusive visual identity centred on Autism and individuality
  • Design five posters that depict common autistic experiences
  • Use colour and symbolism to promote understanding and empathy
  • Encourage conversation and engagement during the awareness week

What I Did

1. Built a Visual Identity Around the Infinity Symbol

The infinity symbol, already a key part of Autism representation, was a natural starting point. I iterated on several concepts before landing on a rainbow-hued, typographic mark that reflected the spectrum of experiences and the individuality of autistic people.

Iterations of the logo design process
Final rainbow infinity logo

2. Designed Five Posters to Reflect Autistic Experiences

Each poster visually represents a different internal sensation or difficulty that autistic individuals may experience. Rather than using heavy-handed explanations, I focused on mood, abstraction, and symbolic design to evoke emotion and relatability.

Autism Awareness Week Poster 1
Autism Awareness Week Poster 2
Autism Awareness Week Poster 3
Autism Awareness Week Poster 4
Autism Awareness Week Poster 5

Outcomes

  • A vibrant and inclusive brand identity tailored to Autism Awareness Week
  • Five impactful posters used across Syngenta’s UK campus during the event
  • Positive team feedback and high engagement from staff and visitors

Reflections

This project was deeply personal to me. I wanted to create something that not only looked good but truly helped people understand the often invisible experiences of Autism. Seeing the posters in situ and hearing the reactions was an incredibly rewarding moment.

"Amazing! This is great. Thank you so much Eden!" — Katrina, project manager
"These are so cool! They’ll definitely help us raise awareness on campus!" — Zarah, Syngenta team member