The brand aimed to convey the individuality of Autism and the difference between different people with Autism. For that reason, I went with a bold rainbow palette to really highlight inclusion and diversity.
Starting with the infinity symbol, the project developed through several logos before settling with the final rainbow infinity text. We worked through several iterations surrounding the rainbow and infinity theme.
A set of five posters to describe the effects of autism to those who have the condition. Each poster encapsulates the feeling of each effect.