Project type: UI/UX Design, Visual Design
Role: Visual Design Lead
Key objectives: Improve accessibility and usability, and create a more engaging user journey.
Problem: IBM RPA’s acquired software needed extensive redesign to meet IBM’s high standards for accessibility and usability.
Outcome: A redesigned user interface significantly improved accessibility, usability, and user satisfaction. The new experience was praised by users and stakeholders alike.
The main challenge was ensuring the product met IBM’s high standards for usability and accessibility while redesigning the core user flows. Additionally, the software’s design needed to be in line with IBM’s branding, which required significant adjustments.
We began by redesigning the interface to meet IBM’s accessibility and usability guidelines, focusing on simplifying the user journey and improving user interactions.
We created a set of robot helpers to provide contextual help and guide users through the RPA journey. These illustrations made the experience more enjoyable and helped users feel more engaged.
We redesigned the error and loading screens to include robot illustrations and fun puns, making the waiting time feel more engaging and less frustrating for users.
Designing for enterprise software doesn't mean it can't be fun. The success of this project taught me the importance of making complex processes feel simple, intuitive, and approachable. It was rewarding to see the product not only meet IBM’s high standards but also make users genuinely happy with the experience.